Swindon's Bus Company: Informing passenger growth strategy
We have a very strong portfolio of travel and transport research, with national experience of surveying public transport users and non-users to understand behaviours and attitudes, and to evaluate ways of influencing behaviour.
This project was all about where and how Swindon’s residents are travelling; their engagement with and experience of bus travel; and how to encourage them to use bus. Undertaken post-COVID, assessing the longer-term impact of the pandemic on attitudes and behaviour was an important element.
Our methodology combined on-street interviewing and an online survey distributed via social media. Occasional and non-users were the prime targets. A sample of over 600 interviews was achieved.
The result was evidence-based recommendations around what Swindon’s Bus Company needs to do to engage occasional and non users – the behaviours they need to change and the attitudes they need to challenge. We defined the opportunities for growth, supported by direction on the approach and messaging required to engage – and ultimately achieve. All in the context of the post-COVID challenge.
We are very proud of what we delivered for Swindon’s Bus Company. Please get in touch if you want to know more about how we can help you…Latest Project
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