St Helens Chamber of Commerce: Supporting a strategic review of the service and membership offer
Support from the Chamber is crucial to help local business and encourage entrepreneurship in St Helens. We were commissioned to explore which services and benefits in the Chamber’s offer were most valued and why, to substantiate a strategic review.
We set out to ascertain what local businesses understood the Chamber’s offer to be and what gaps might exist in the support they need. We explored their biggest challenges internally and within the context of the current economic climate.
To gain an in-depth perspective, telephone depth interviews were conducted with 70 current, lapsed and non-members of the Chamber across retail, manufacturing, and professional services, with an online survey to add weight.
We learnt of the challenges faced and were able to draw actionable insights on how to address them.
This is just one example of the work we’ve done with membership organisations to help them to make decisions about their offer. Please get in touch if you’d like to know more about our research.Next Project