Sometimes it’s just about understanding the market – how big is it; what’s driving it; how does it segment; what’s the competitive picture.

Bluegrass help clients to understand markets. From research with important opinion formers and influencers to segmentation exercises and competitor mapping – it’s a core aspect of what we do.

“There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.”
Charles F. Kettering