Whether it’s in focus groups or depth interviews, we are expert in engaging with respondents and delving into their thinking.

We have years of experience, using semi-structured questioning, probing and projective techniques to dig deeper.

Qualitative research adds the depth of understanding which can make the difference – to strategies and campaigns; packaging and brands.

Our qualitative research has been behind some fabulous work – there’s nothing better than seeing the campaign billboards and knowing it’s going to work.